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| | analysis > | | | | Cultural Analysis | | | Zamyn's cultural analysis focuses on the way in which relationships between global corporations and culture are represented. Representations of the world appear in many different ways and are usually built upon layers of hidden themes. When identified and interrogated, these themes can provide new meaning to the representations and re-position our understanding of them.
Alongside traditional conceptual analysis, Zamyn uses psychoanalytical techniques to approach the representations and underlying layers of themes that relate to the ways in which corporations interact with culture. Zamyn's analytical methodology is founded upon Freud's Interpretation of Dreams - dreams happen as a result of transformations of the underlying dream-thought, which is connected to the dream by a series of threads. The representations that Zamyn's analysis focuses on occupy the same place as the dream in Freud's analysis. The layers of complex relations between corporations and culture occupy the same place as the dream-thought. Zamyn's cultural analysis addresses the threads that connect the two.
With this approach, Zamyn can reach the hidden themes relating to how, and why, corporate/cultural interface occurs. The impact of this interaction on the world is interpreted by the analysis in original and innovative ways, to a degree that is not possible by any other route. The value of this to the analyst is enormous, indeed Freud himself refers to it as a "royal road". It can result in identifying opportunities for creating positive and enduring changes in these corporate/cultural interactive processes.
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Zamyn, South Building, Somerset House, Strand, London, WC2R 1LA
t.+44(0)20 7845 4681 f.+44(0)20 7845 4672 mail@zamyn.org www.zamyn.org |
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