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Cultural Analysis
Consultative Analysis
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| | | | | Analysis | | | Zamyn's cultural and sectoral analysis focuses on the way in which relationships between global corporations and culture are represented: such representations can appear in many different ways and are usually built upon layers of hidden themes. When analysed, these themes can provide new meaning to the representations and re-position our understanding of them.
Alongside traditional conceptual analysis, Zamyn uses psychoanalytical techniques to approach the representations and underlying layers of themes that relate to the ways in which corporations interact with culture. Zamyn's analytical methodology is founded upon Freud's Interpretation of Dreams - dreams happen as a result of transformations of the underlying dream-thought, which is connected to the dream by a series of threads. The representations that Zamyn's analysis focuses on occupy the same place as the dream in Freud's analysis. The layers of complex relations between corporations and culture occupy the same place as the dream-thought. Zamyn's analysis reveals the threads that connect the two.
With this approach, Zamyn can reach the hidden themes relating to how, and why, corporate/cultural interface occurs and interpret them in original and innovative ways. It can result in identifying opportunities for creating positive and enduring changes in these corporate/cultural interactive processes.
Zamyn undertakes its analysis through arts-based programmes.
Art as a medium of cultural analysis
Art explores interfaces between the actual and the imagined and challenges dominant assumptions. It offers a physical and conceptual arena for cultural encounter that is not anchored within conventional boundaries or expectations. By "showing how the meaning or recognition of some object or image can be transformed [art] can highlight the way in which the realities we take for granted are constructed ones. In this sense, works of art can create an empty space within the field of concepts and representations." ('Convergences of psychoanalysis and art').
Art can introduce fresh perspectives which further exploration of the cultural, social, economic and political issues that relate directly to Zamyn's project. Zamyn's analytical approach is well placed to complement artistic research and practice, beyond simple associative insight.
In Zamyn's programmes, art establishes a connection with real-life experience. Without instrumentalising the input of the participating artists or their works, the impact of the art will be constantly connected to the wider context of its subject, and open up the themes and discourse to a public audience.
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Zamyn, South Building, Somerset House, Strand, London, WC2R 1LA
t.+44(0)20 7845 4681 f.+44(0)20 7845 4672 mail@zamyn.org www.zamyn.org |
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